An Insightful Look into the Purpose of the Social Network Partners (micro)Summit
by Prof. Pierre Coupet
This real value or powerful added-value is: Education on how to leverage the power of the social network to their individual and/or collective benefit via virtual organization management.
In the process of providing this "real value or powerful added-value" to their members, a better monetization mechanism becomes the by-product instead of the main goal of that effort and the "true value" of that "network" exponentially increases.
For example, if you had to choose between joining a U.S. Special Forces team of 500 well-trained and well-armed soldiers versus a team of 2000 cowboys with guns, which one would you choose?
Better yet, if you were competing for attention, lucrative assignments, and endorsements for one of these 2 teams, which one of them would you rather be representing?
My point is that, just as having a PC is essential for anyone to participate in the modern world, regardless of occupation, field, or industry, so is virtual organization management essential for anyone who is part of a social network. Why? Because in addition to whatever product or service that they are currently receiving from their participation in a social network, it also teaches them how to leverage the power of the social network to their individual and/or collective benefit.
I am a firm believer in the adage that the more we care about the welfare of others, the more they care about us and vice-versa. When I was a young soldier in the United States Air Force, I was taught that it wasn't simply enough to do what was expected of me in order to receive a commendation medal and that the medal was reserved to those who had performed service that was exemplary and "above and beyond" the call of duty.
Regardless of what type of service that a social network owner, creator, or group owner is expected to provide and is providing, providing their members with access to knowledge on how to leverage the power of the social network to their individual and/or collective benefit is indeed the equivalent of performing service that is "above and beyond" the call of duty. Although the by-product of that approach has significant monetization upside potential for the social network owner, creator, group owner, I believe that the focus should be placed on performing the service itself, thereby insuring an exponential increase in the true value of the network.
Therefore, our potential partner is any and every single group owner or social network owner or creator who wishes to exponentially increase the true value of their network in order to better compete for attention from both internal and external stakeholders.
In that sense, we share a common goal with our social network partners and look forward to forging a common ground with all of them. As well, I look forward to sharing with our members any presentation from our potential partners that helps drive home that message over the next 12 scheduled events.
Talk to you soon.
on The New Virtual Organization World Consortium