The New Virtual Organization World
It's a New Principled and Civilized World, It's Virtual, and It's Organized
It seems that most
software developers, programmers, GUI
designers, human interface designers, web designers, and web developers worldwide are still stuck
in a time warp - the brick and mortar mindset - and remain focused on providing
a Global-Local option to their clients.
They just can't seem to shake off the archaic marketing mentality of
targeting, only or primarily to, local
audiences - what I refer to as a Global-Local mentality.
Posting an Item or
Service For Sale Example
For example, let's
you say you have for sale a high-demand item or service which can be sold to
anyone anywhere in the world. However,
once you go online to place an ad for that item on the classifieds section of an
advertising network, the program for the
online classifieds site will immediately try to pigeonhole your ad and assign
it to a LOCAL section or region based on the information that you provide in
the Location section of the form used to
fill-in your information. I have
personally gone to a huge number of
popular sites to post an item, which I am more than willing to pay for,
but have walked away in disgust because I know it would be a waste of my
advertising dollars to post an ad on a site that is primarily geared
toward targeting LOCAL audiences.
Posting an Event
Example
Let's say you have
an event which can be attended by anyone anywhere via a
web-media-teleconference. However,
once you go online to place your ad, you encounter the same darned thing. The advertising network begins to target your
ad to individuals based on the advertiser's location.
It's as if almost every single programmer or designer out there is
clueless about the global nature of the internet and its possibilities, which
we know is not true. But how do we
explain this total disregard for life as it exists in today's global-virtual
world? This just doesn't make any
sense at all.
Posting a Career
Opportunity Example
Let's say you have a
position that can be performed by any qualified person anywhere in the world. However, once you go online to place your
ad, you are faced with a whole range of options which have absolutely nothing
to do with your actual needs. For
example, we are not concerned about the candidate's distance from our mailing
address, relocation and related
costs, visa sponsorship, citizenship
status, immigration status, 9-5 working hours, etc. Our primary concern is the candidate's
qualifications and whether or not they have the tools needed to perform in a
100% virtual organization environment.
At the end of the day, most of the candidates responding to your ad turn
out to be local candidates, and the career advertising network winds up excluding a vast array of
superb talent and highly qualified candidates -
who could be currently unemployed - not only here in the US but also
anywhere else in the world. Shame,
shame, shame!
Solution: "Targeting Location" Section with a
"Global-Virtual" Option
In today's day and
age, the Location section of a form should only be used to obtain "contact
information" on the person or organization filling out the form instead of
"geo-location targeting" information and, therefore, such contact information must be incorporated
into the Contact Information section.
To accommodate the
diverse needs of a global-virtual audience,
there should be an additional section titled Targeting Location, and which automatically provides to you, the
advertiser, a Global-Virtual
default option as the first line item.
The next line item option should be Current Geographic Area for advertisers who only
want to target their LOCAL
audience. The third line item option
should be the standard selection from the list of countries, with the
possibility of being able to drill down
to a State , City, or Zip/Postal Code level.
Consequently, when a site visitor lands on the advertising site or
network, they will have these options
immediately available to them without stressing out and having to go on
a frustrating search for the holy grail.
Benefits of
Global-Virtual Option
For the advertising
network, the number one benefit of providing the Global-Virtual option is an
increase in advertising revenues due to becoming an all-inclusive network.
It is now able to attract and generate revenues from both Global-Local
and Global-Virtual advertisers and visitors.
For the
advertiser, the number one benefit is an
exponential increase in footprint around the globe and a corresponding increase
in economic efficiency, marketing reach, and revenues from satisfied clients.
For the global
economy as a whole, it is the equivalent
of introducing the railroad and steam engine
in very remote parts in the world in order to give them access to
civilization and a bright and prosperous future.
In Conclusion
The bottom
line: It's time for all developers to
start thinking out of the box and take the lead with respect to providing the
Global-Virtual Option insight to their
clients when they approach them for a solution to their global information
technology infrastructure and e-commerce needs. They need to take a lesson from
history: Hotmail, Facebook, Google, Skype, eBay, and Apple, etc. became
successful because they were immediately available and accessible to everyone
around the globe regardless of their
actual physical location, therefore, keep the Global-Virtual option alive and
front and center when presenting all stakeholders with a series of options.
*************
Let Us Manifest!
on The New Virtual Organization World Consortium
on The New Virtual Organization World Consortium
About Author: Pierre Coupet, Q of VOM, is the founder of Virtual Organization Management Institute (VOMI), Virtual Organization Management Institute Repository, VOMI Global Think Tank, VOMI Virtual Organization Academy, Virtual Organization Leadership, Virtual Organization Advisors, Virtual Organization Recruiter, Digital Currency Consortium, Digital Currency Ethical Board, Virtual Organization Jobs, Virtual Organization Executives, and Blockchain Executives :: founder of the modern virtual organization management and virtual organization recruitment disciplines pioneered since 1997:: founder of League of Extraordinary Virtual Organization Executives:: and Lead Architect of Futuristic City-State Enclave Based On a Civilized World Financial System. Contact Online.
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Copyright 2007-2023. Pierre Coupet. VOMI. Virtual Organization Management Institute. Virtual Organization Leadership. Virtual Organization Advisors. Virtual Organization Executives. Blockchain Executives. VOMI Virtual Organization Academy. Virtual Organization Recruiter. VOMI Global Think Tank. All rights reserved. Cannot be reproduced without permission.
